Clean+Green by SeaYu Founds Fragrance Free Day

The following is a press release from SeaYu® Enterprises. Because the problem of artificial fragrances and chemical odors is one that plagues me personally, I felt this project is well worth supporting. While I can do little at this time, because Gryphon and I are still settling in our new home, I felt I could at least share the release with you, in its entirety.

08.10.2010 – SeaYu® Enterprises ( http://www.odorandstainremover.com ), makers of Clean+Green® eco-friendly pet stain and odor removers, is declaring Friday, August 13th unlucky for chemical fragrance by founding the first ever Fragrance Free Day! Fragrance Free Day (#fragrancefreeday) is a social media event by which people are asked to tell the world via their social networks that they’ll go “fragrance free” for one day. This awareness campaign comes at a time when, according a recent report by ABC News, “Congress and the cosmetics industry are both calling for tighter regulation of the chemicals used in cosmetics and other personal care products due to concerns over possible carcinogens and other toxic ingredients.”

http://abcnews.go.com/Health/Wellness/toxic-cosmetics-draw-congressional-attention/story?id=11228491

As part of the event, the company will host a live Q&A on Twitter, featuring SeaYu’s CEO Quincy Yu, organic chemist Dr. Stephen Ziman and veterinarian holistic pet health expert Dr. Carol Osborne, DVM ( http://www.drcarol.com/ ). Anyone with questions on the safety of products they’re using for personal care can Tweet them with the hashtag #fragrancefreeday on Friday, August 13 from 12:00 PM – 1:00 PM EST and have their question answered by one of the experts through SeaYu’s Twitter account (http://www.twitter.com/seayu).

 
“Fragrance Free Day gives concerned consumers a chance to help spread awareness of the dangers associated with fragrance/chemicals in personal care and household cleaning products by pledging to go “fragrance free” via their social networks,” said Quincy Yu, CEO of SeaYu Enterprises. “We encourage everyone to help the world breath easier by pledging not to use any fragranced products for one full day.”

According to the report by the Campaign for Safe Cosmetics and Environmental Working Group, “Not So Sexy, the Health Risks of Secret Chemicals in Fragrances," they found 14 secret chemicals not listed on the labels that are associated with hormone disruption and allergic reactions, and many substances that have not been assessed for safety in personal care products. The study also notes that numerous other products used daily, such as shampoos, lotions, bath products, cleaning sprays, air fresheners and laundry and dishwashing detergents, also contain strongly scented, volatile ingredients that are hidden behind the word "fragrance." The Environmental Protection Association (EPA) has weighed in, too – they state that fragranced products – like air fresheners, fabric refreshers and traditional cleaning products -are one of the leading contributors to poor indoor air quality, which can lead to health issues.

“Animals have faster metabolisms and smaller lungs than humans, so not only are they processing harmful chemicals used in the home more quickly, they are also breathing them in at a faster rate,” said Dr. Carol Osborne, DVM “Because animals are closer to the ground, they are more often in direct contact with these harmful substances making Fragrance Free Day of special importance for pet owners everywhere.”
More information is available via Quincy Yu’s blog post about Fragrance Free Day (http://www.odorandstainremover.com/wordpress/?p=454 ) and also via the Fragrance Free Day event page on Facebook
( http://www.facebook.com/event.php?eid=139865449376889&ref=ts ).

About SeaYu

At SeaYu® Enterprises, we love animals – and we care about the world we live in. That’s why we’ve carefully developed the safest, most effective, pet cleanup system you’ll find anywhere. Clean+Green® eco-friendly aerosol pet odor and stain removers deliver instant results in a non-toxic, eco-friendly solution. Based in San Francisco, SeaYu was founded 2002 by two fun-loving dog owners – one a former high-tech executive who is passionate about pets and cleaning her house, and the other a former apparel marketing executive who loves animals as much as he loves the planet. For more information, visit http://www.odorandstainremover.com.

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